3 Reasons to Add Technology to Your Non-Tech Business
Here are a few simple ways to take the fear out of technology and use it to your advantage.
You are a商业所有者,但不在tech industry,那么为什么您需要大量专注于适应technologyin your daily workflow? Some people may say you don't need to. However, I'm here to put a bug in your head and prove how technology is critical to any business across any vertical. And that includes you!
We knowtechnologycan be intimidating. It also can be complex, and there are seemingly endless options. So, is it worth the cost, integration headaches and question if you are picking the right ones? Yes! Here are my top three reasons tofocus on technology,我将解释如何将其整合到您的业务中:
1. Not applying technology means you could face a technology deficit
让我们面对现实吧,在您的书籍和软件订阅中没有订单项意味着您的公司will达到您无法进一步成长的点。是否您marketing team将缺少基本客户获取的主要数据点,否则您的效率最终将使您落后,您的竞争可能会通过您(我们将在下一个点再到一个)。无论您将遇到什么障碍,关键是您的成长必须放慢或停止。您不想等到这一点一旦火车离开车站就没有您!
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2. Results are everything
无论您的业务或垂直行业,您最有价值的资源都是您的团队。您如何赋予团队能力to work smarter, not harder,并最终产生最好的结果?答案是正确的技术!即使您的员工以自己的方式设定并不想学习新程序,您也必须选择正确的操作系统并提供适当的培训。学习曲线中的轻微挫折将意味着巨大的上升productivity。
我曾经遇到过一家中型公司,该公司在技术上没有优先考虑其业务的优先级。这种不足导致营销和销售量与竞争对手相比滞后。我将他们的技术力量和能力比作杀死枪战的能力。
If a company can increase its operational automation in the marketing space, that would allow it to understand its target customer and truly understand how to sell to its market in an efficient and results-driven way.
A data warehouse and congruentCRM将使该业务能够正确细分并达到目标,以更准确地为其最佳的营销人口统计。识别,理解和解决低悬垂的水果,例如废弃的购物车漏斗,至关重要。
当您专注于结果时,从长远来看,技术几乎总是需要集成以提高效率并推动销售。尽早整合正确的技术以确保您的团队经过培训并在此过程中使用它总是更容易,便宜的!
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3. You're increasing your footprint of liabilities without the正确的technology
我已经看到了各种技术集成,从依靠数据和数据的精通技术的千禧一代首席执行官分析对于所有不整合它并仍在每个重要部门内使用笔和纸的公司的业务决定。但是,如果您靠近后者,则可能会使您的团队处于巨大的安全风险。如果您只有最小或wrong technology, you could be putting your customers, reputation and finances at risk too!
I've even seen clients using only a single source for major bookkeeping and documentation, like Excel. One wrong move or fat-fingered mistake can change your calculations completely. Or worse, delete everything! If that isn't risky, I don't know what is.
技术会感到不知所措,这通常就是为什么我们听到人们远离将其添加到日常工作流程中的原因。但是,有一些简单的方法可以做出改变。首先找到一家公司来对您进行技术审核 - 通常比您预期的便宜。接受他们的建议,然后将其应用于大块。
您可能不需要在第一周从0到100。您可以在感到舒适的情况下慢慢添加,集成和管理关键技术到各个部门。正如我之前提到的,技术成功的关键是培训!使您的团队能够与您一起进行技术飞跃,并共同努力。每个人都可以学习一个新技巧,甚至可能很有趣!最后,确保您拥有基础基础架构,以实现成功的理想环境。这包括建立基本技术硬件和兼容系统。
以这篇文章为标志,以迈出第一步,并通过Tech改善您的业务!
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